Jay's 2 Minute Bio

Now I know there are a lot of “business coaches” out there whose first business is… "teaching" business… so let me give you 2 minutes of my background, why it matters for you, and specifically how this all comes together to teach you how to grow YOUR business well beyond the 6 figure mark in record time.

Jay Navy Home

The concepts behind most of my programs started back when I was a mechanical engineer in the Navy.

If I can set the scene - picture a bunch of 18 years olds who are now suddenly in charge of operating roughly half a billion dollars worth of advanced systems on a war ship.

Turbine engines, cooling and refrigeration systems, potable water. I mean not only is it expensive but if someone makes a mistake with this equipment, we could be without power, water, electricity, or the ability to defend ourself in some pretty dangerous places. There’s not a huge margin for error here…

Jay Navy

So what the Navy so intelligently designed are these manuals known as EOSS.

Engineering Operation Sequencing System

These will take literally ANYONE, including clueless 18 year old kids, and break every mechanical operation down into a step by step operation, allowing you to double check yourself along the way - you really can’t go wrong. 

Think of it like an Ikea or Lego manual… step one do this, step two do this, until at the end you have a complete project.


This was the first major perspective shift I had, and something I still use to this day. Anytime I’m consulting for clients or other businesses, I still break things down into simple steps with diagrams and blueprints, that way no matter who you are you can implement the steps and get results.

Why this matters specifically for you...

This is the fundamental thinking behind all of my frameworks, what I'd call my version of EOSS - "entrepreneurs operational sequencing systems".

Wether it’s the... revenue roadmap, digital business mastery blueprint, the coaches freedom formula, or the dozens of others that are inside these programs themselves, each one is built on this systems thinking, so they can easily work for anyone to get results in record time.

The Revenue Roadmap

The Revenue Roadmap

Digital Business Mastery

Digital Business Mastery

The Coaches Freedom Formula

The Coaches Freedom Formula

In the navy I had already started attempting online business. I had a coffee company, I was drop shipping, dabbling in real estate, and had even started doing some agency work... all with mixed results to be honest.

So I finally realized I didn’t know what I didn’t know and finally enrolled in business school.

Jay Graduation

Now I know it’s cool for entrepreneurs to hate on formal education, but through this experience I was able to start consulting for all kinds of businesses - from local mom and pop shops, to massive international corporations.

But the most important benefit was being able to leverage mentor relationships like with Peter here. He’s the brains behind Coinstar and redbox - helping them grow their revenue from $150,000,000 to nearly $2,000,000,000 while he was there!

Jay Launchpad

With him and a few local VC's as my mentors and professors, we went on to WIN what is essentially Hawaii’s shark tank for entrepreneurship and online business.

Now we’ve covered systems thinking, and the lean startup methodology - Two components of getting YOUR business launched quickly with little to no money out of pocket.

After university I was doing a lot of marketing and agency work, but felt like there were still some pieces of the puzzle missing. So instead of buying Lamborghini’s I spent another 6 figures traveling the world learning from the best gurus and internet marketers on the planet - I attended every seminar, course, program, mastermind, you name it, I was there.

Jay Russell

I took what I learned in University, the startup world with Peter, and of course everything from the internet marketing space and launched the worlds first complete online tattoo education platform.

JH - Tat101

This platform enabled me to reach nearly 3,000 students all across the world as the sole person operating the business, all with no advertising.

This was, thanks again, to systems thinking - automation of the operations so I only really had to check on it once or twice a week to make sure nothing was broken…


I hate the cheesy car and guru pics, but this automation allowed me to travel all around the world and literally work from anywhere. The picture above is one of our past trips where we spent a few weeks racing across Japan in one of my dream cars while the business continued to run in the background on autopilot.

At this point I started getting messages from people asking me how I was able to travel full time and still generate income. So only THEN did I start doing 1:1 coaching and consulting… 

This became WAY more inspiring to me than passive income (believe it or not) and sitting on the beach doing nothing,  so… I took a bold move and sold off all of my businesses and real estate to focus 100% on consulting. 

The Coaches Freedom Formula

Now for the part you’ve been waiting for… 

I took the systems, processes and frameworks I used, and have used to help my clients 1:1 and turned it into..

You guessed it - this step by step framework that anyone can use to start and scale their online education business…

If you'd like to see how this proven framework can help YOU start or scale YOUR online business, click the link below to learn about becoming one of our case studies. In this group I'll be taking a small handful of entrepreneurs and personally and personally helping them implement each of the 9 steps so you can increase your online revenue while decreasing the hours needed to run your business.

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